Giza aka Douglas Muth's LiveJournal

SEPTA: Like a nun falling down the stairs

25th-Apr-2008 07:41 pm

I took another picture of an advertisement at SEPTA's Market East station today. But first I have to mention that SEPTA has been on this "green" kick all month. They have these "green" advertisements all over the station about how using public transit saves on fossil fuels and whatnot. And I think that's good--I'm all for conversation.

But some of their signs make my eyes bleed. Like this one:

SEPTA: Like a nun falling down the stairs

So... what's wrong with this picture? Well, if you look closely, there is green and blue lettering, right next to each other on a white background. Can't see it? Look closer, I assure you it's there. But yeah... putting similar colors like that next to each really doesn't work out that well.

Keep in mind that no flash was used on that picture, so there is no "washing out" of the colors. What you see in the pic is pretty much what I saw when looking at it from a distance of 3 feet.

My inner graphic designer is crying.

Tags:philadelphia, septa

Comments

25th-Apr-2008 11:57 pm (UTC)

omnibahumut

I guess they ran out of money. If you're curious, SETPA uses Red Tettemer for advertising (click on the word "Work").

http://www.redtettemer.com/

As you'll see, this is definitely some shmoe putting some words on paper.

26th-Apr-2008 02:30 am (UTC)

frostyw

I would have just ragged on their horrible prose writing. "This isn't just about having a choice it's knowing that..." Um, yeah.

26th-Apr-2008 03:38 am (UTC)

tgeller

That's what I was thinking. The copywriter should be fired. No, first tortured, then fired.

26th-Apr-2008 07:13 pm (UTC) - .,:;?!!!

kinkyturtle

Here's how he should be tortured:

1. Lock him in a cage.
2. Pelt him with punctuation-shaped rocks.

26th-Apr-2008 03:54 am (UTC)

mapdark

i agree.. it sounds weird

26th-Apr-2008 03:50 am (UTC)

film2edit

Gah, no kidding!!

26th-Apr-2008 03:55 am (UTC)

mapdark

blue and green ..

bad very bad

26th-Apr-2008 05:50 am (UTC)

thrashbear

I fail to understand the importance of what is "wrong" with this. Looks fine to me.

26th-Apr-2008 07:15 pm (UTC)

kinkyturtle

Then you didn't notice that the word "green" was printed in green, because they used a shade of green equally as dark as the blue ink used for the rest of the text. Which means that little gimmick was wasted.

At the very least, they should have used a noticeably brighter shade of green.

26th-Apr-2008 07:19 pm (UTC)